Ipsos

Ipsos is a global market research and consulting firm that provides data, analytics and advisory services to businesses, governments and non-profit organizations. Its core activities include market and brand research, public opinion polling, customer experience and loyalty measurement, media and advertising effectiveness, and custom analytics. The company serves a broad set of client segments across consumer goods, healthcare, technology, financial services, public sector and media, delivering insights to inform strategy, innovation and communications. Founded in 1975 and headquartered in Paris, Ipsos operates across more than 90 countries and is one of the largest market research companies worldwide. It is publicly listed on Euronext Paris and reports annual revenues in the low billions of euros, with approximately 18,000 employees globally. Ipsos is known for landmark public opinion polling, a major expansion via the acquisition of Synovate in 2011, and a diversified service portfolio that combines traditional survey capabilities with growing investments in digital data collection, analytics and AI-driven tools. The company positions itself as a partner in clients’ decision-making ecosystems, leveraging global panels, industry partnerships and localized field capabilities to support international research programs and ongoing digital transformation.