Lazada

Lazada is a Southeast Asian e-commerce platform that operates an online marketplace connecting consumers, third-party sellers and brands with end buyers, combined with logistics and payment services. The company’s primary activities include operating a consumer-facing marketplace (including LazMall for brand storefronts), fulfillment and last-mile logistics, and digital promotions and marketing for merchants. Its target customers are online shoppers across Southeast Asia and the broad set of local and international merchants, brands and small businesses that use its platform to reach those consumers. Founded in 2012 and headquartered in Singapore, Lazada operates across six Southeast Asian markets — Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam — and is widely regarded as a major regional e-commerce player. Initially backed by Rocket Internet, Lazada has been majority owned by Alibaba Group following investments beginning in 2016, and benefits from Alibaba’s technology, logistics and payments ecosystem. The company employs thousands of people and serves millions of customers through a large base of sellers and global brands. Distinguishing features include LazMall, investments in fulfillment and last-mile logistics (Fulfillment by Lazada), and initiatives in live commerce and cross-border trade. Recent developments emphasize mobile-led shopping experiences, expanded logistics and seller services, and deeper integration with Alibaba-backed technologies to drive growth across the region.