Lendela

Lendela is a financial technology company that operates an online loan-matching marketplace connecting consumers and small businesses with a network of lenders. The company’s primary activities focus on simplifying credit search and comparison by collecting borrower requests and routing them to participating banks, credit unions and alternative lenders to accelerate approval and improve access to unsecured personal and small-business loans. Lendela targets borrowers seeking debt consolidation, personal financing or business credit, as well as lending institutions looking to acquire credit-ready customers through a digital acquisition channel. Positioned in the fintech lending sector, Lendela acts as a intermediary marketplace and distribution partner rather than a direct lender. The company is based in Canada and serves a primarily national audience while working with a growing set of regional and national lending partners. Lendela’s distinguishing characteristics include its focus on automated matching, lender network expansion and partnerships with established financial institutions to broaden consumer choice. Traction is reflected in its lender relationships and adoption by borrowers seeking streamlined comparison and faster access to offers. In recent years the company has continued to refine its platform and expand partner integrations to increase reach and improve the borrower experience.