Mintel

Mintel is a market intelligence provider that specializes in consumer and product market research across sectors such as food and drink, beauty and personal care, household goods, retail, and financial services. The company produces paid research reports, market data, trend forecasting, and product innovation intelligence, and delivers these through subscriptions, bespoke consulting and digital research platforms aimed at manufacturers, retailers, agencies and strategic decision-makers. Its offerings emphasize consumer insight, market sizing, competitive benchmarking and new product tracking to support product development, marketing and strategy teams. Founded in 1972 and headquartered in London, Mintel operates globally with offices and research teams serving clients in Europe, the Americas, Asia and beyond. It is regarded as a major player in the commercial market research and consumer intelligence sector alongside firms such as Euromonitor and Nielsen, and it employs more than one thousand people internationally. Mintel is privately held and does not disclose public funding rounds; its growth is driven by report sales, subscriptions and corporate research contracts. Distinguishing features include its long-running trend analysis, the Mintel GNPD (Global New Products Database) for product innovation tracking, and regular sectoral reports that are widely used by consumer-packaged goods companies and retailers. Recent activity emphasizes enhancement of digital platforms, expansion of data services and continued focus on trend forecasting and product innovation intelligence.