ZALORA

Global Fashion Group (GFG) is an e-commerce group focused on online fashion retail in emerging and growth markets. The company operates local multi-brand platforms under well-known consumer-facing brands — including ZALORA in Southeast Asia, Dafiti in Latin America and THE ICONIC in Australia and New Zealand — offering apparel, footwear and accessories to consumers and providing brands with distribution, marketing and logistics services. GFG targets middle- to upper-income online shoppers in regions where digital retail penetration is growing, and positions its platforms as one-stop marketplaces for international and local fashion labels. Founded in 2011 and headquartered in Luxembourg, GFG is a major player in the global online fashion sector for emerging markets, with a presence across multiple countries in Latin America, Southeast Asia and Oceania. The group is backed historically by investors including Rocket Internet and Kinnevik and has used external capital to scale marketplaces, build logistics capabilities and expand assortments. Distinguishing characteristics include its localized market approach, integrated logistics and technology platform and scale of multi-brand catalogues. GFG reports serving millions of customers through its platforms, works with thousands of brand partners, and in recent years emphasizes expanding its marketplace model, improving unit economics and enhancing fulfillment and partnerships to drive regional growth and profitability.